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Neal Cole
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Why Market Research Is The First To Go When Times Are Lean
Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude.
Latest
Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?
VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.
Research? No Thanks, I’m Only Human! A Client-side Perspective
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Do People Connect With Brands At An Emotional Level?
Emotional engagement with brands is much less prevalent than many marketers assume.
What Mountaineering Can Tell Us About Human Motivations
If we want to understand human motivations in general, we may learn more from studying non-consumption activities, such as mountaineering.
What Do Business People Really Think About Market Research? A Client-Side Perspective
Looking at the attitudes and misconceptions of client-side researchers about research, and why those attitudes exist.
The Ripple Effect: The Influence Of Others On What We Buy
Conventional marketing and market research thinking significantly underestimates the power of social influence.
What Makes Social Networks Tick?
What underlies the evolutionary success of the human race and allows social networks to function?
Social Networks & Human Behavior
The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.
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