Jackie Lorch

Jackie Lorch has been with SSI since 1990. She was a member of the team which developed SSI‚Aos first online panel and managed the panel for several years. In her current role, she conducts research on research in support of SSI client research objectives and quality best practices. She is a frequent writer and speaker on research topics, especially on quality and the research participant experience, including at AMA, ARF, CASRO, ESOMAR and MRA Annual conferences. Jackie is an ESOMAR Representative for the US and a member of the Board of Directors of the Marketing Research Institute International.