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James Forr
Head of Insights at Olson Zaltman
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Insights Industry News
Your Logo is a Storyteller
Weighing in on descriptive vs. non-descriptive logos.
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Research Methodologies
‘Living’ Brands: Getting Macs and Avoiding Noids
In advertising, personification can say what words can’t.
How COVID Has Molded Consumers’ Memories
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
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