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James Forr
Head of Insights at Olson Zaltman
James Forr is Head of Insights at Olson Zaltman. He has presented at conferences including IIEX, QRCA, Qual360, and Intellus and led research for clients such as Amazon, P&G, Intuit, and MolsonCoors.
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Artificial Intelligence and Machine Learning
AI is an Opportunity. The Problem is IA—Insight Atrophy
8 min read
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
Latest from James Forr
Insights Industry News
Your Logo is a Storyteller
6 min read
Weighing in on descriptive vs. non-descriptive logos.
Research Methodologies
‘Living’ Brands: Getting Macs and Avoiding Noids
6 min read
In advertising, personification can say what words can’t.
Behavioral Science
How COVID Has Molded Consumers’ Memories
6 min read
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
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