Jason Anderson

Jason Anderson

Owner Datagame

Jason Anderson is an entrepreneur, thinker, speaker, and technologist with over 20 years experience in the software, technology, and entertainment industries. He serves as President at Datagame.io where he applies gamification to marketing and insights, and President of Insights Meta (the full service research arm for Datagame). He previously managed global consumer insights at Blizzard Entertainment, a premier global publisher of entertainment software. He's also managed business intelligence teams at Microsoft Xbox and led the consulting practice at International Development Group, a boutique agency catering to the needs of the interactive entertainment industry. You can follow Jason on Twitter via @dirkgently.

Want to publish with us?

Pokemon Go: Gamification Lessons For Research
Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Latest

Is Safe Harbor Still Safe?
Data Quality, Privacy, and Ethics

Is Safe Harbor Still Safe?

The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?

The Telephone Consumer Protection Act: We Reap What We Sow
Data Quality, Privacy, and Ethics

The Telephone Consumer Protection Act: We Reap What We Sow

Maybe our own behavior, and the never-ending stream of surveys, has tainted the previously clean karma of the after-work phone survey.

Of Innovation and Snake Oil

Of Innovation and Snake Oil

For several years now, the insights industry has been talking about innovation. I struggle to remember what people talked about before.

The State of Gamification in Market Research
Research Methodologies

The State of Gamification in Market Research

Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?

#reThink13 : Emerging Markets Have Emerged
International Market Research

#reThink13 : Emerging Markets Have Emerged

Emerging markets have emerged, are culturally challenging, and require significant investments of effort and care.

#reThink13 : Chicken Little, Or The Boy Who Cried Wolf?
Insights Industry News

#reThink13 : Chicken Little, Or The Boy Who Cried Wolf?

Jason Anderson employs fables to give his thoughts on the major themes that emerged from ARF re:Think Day 1.

#reThink13: Postive Affirmations For Conference Attendees
Insights Industry News

#reThink13: Postive Affirmations For Conference Attendees

Conferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind.

Garbage In Garbage Out Part Deux (aka Panels Suck)
Research Methodologies

Garbage In Garbage Out Part Deux (aka Panels Suck)

What’s the difference between a $6 respondent and a $25 respondent? Is a $25 respondent better in terms of recruiting practices?

Show more

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers