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Garth Viegas
Managing Director, Americas at Analytic Edge Pte. Ltd
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Focus on APAC
Humility and Curiosity – Two Critical Skills for Researchers and the Rest of Us
3 min read
Today, businesses clearly understand the value of consumer centricity and are investing billions of dollars in data, analytics, neuroscience and tradi...
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Focus on APAC
Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!
3 min read
Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...
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