Dave McCaughan

Dave has over three decades of experience across the Asia-Pacific region leading the development of communication strategies and understanding Asian consumer trends. Originally based in Sydney he has lived in Bangkok ( twice ) Hong Kong ( twice ) Shanghai and Tokyo for a total of twenty-seven years and worked on extensive projects in all major Asian markets. First he spent over a quarter century with McCann Worldgroup, mostly as their head of market research and strategic planning for Asia and also at different times heading their Hong Kong, Tokyo and Bangkok offices. During that time he led the development of advertising campaigns across the region for Coca-Cola, L’OREAL, MasterCard, Cathay Pacific, Darlie and many others. In 2015 Dave established BIBLIOSEXUAL, a consultancy that is helping brands better understand the intersection of brands/media/people and how they can create stories that will stick. In 2016 he also became Chief Strategy Officer for Ai.agency, a virtual research agency that uses various AI and machine learning tools to understand the narratives behind key issues and brands. And in 2018 he co-founded Marketing Futures, a Dhaka based consultancy that works with Bangladesh companies to reach global marketing best practice. Dave has also had a passion for understanding the possibilities of an Ageing Asia for decades. Some of the clients he has worked with in recent years include TATA, Unilever China, Clinique, UBER, Australia Wool Corp, Shiseido, NISSAN.