Ben Hookway

Ben Hookway is the CEO of Relative Insight, and it was he who took the company from an academic spin out into a commercial SAAS platform used by leading customer-focused organisations such as Comcast, Nespresso and Delta. An early innovator in text analytics, Ben is one of those CEOs who is truly passionate about his technology, and crucially how it works. He knows first-hand how Relative Insight's tech helps brands effectively engage with their customers by deeply understanding how different audiences speak.