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Ben Hookway
CEO at Relative Insight
Ben Hookway is the CEO of Relative Insight, and it was he who took the company from an academic spin out into a commercial SAAS platform used by leading customer-focused organisations such as Comcast, Nespresso and Delta. An early innovator in text analytics, Ben is one of those CEOs who is truly passionate about his technology, and crucially how it works. He knows first-hand how Relative Insight's tech helps brands effectively engage with their customers by deeply understanding how different audiences speak.
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Artificial Intelligence and Machine Learning
Partner Content
Unlocking the Secrets Behind KPI Movements: The AI-driven Analysis of Customer Language
3 min read
Discover how artificial intelligence can empower businesses to gain deeper insights into customer pain points and drive impactful change.
Latest from Ben Hookway
GRIT
Storytelling & Stakeholder Skills – Why Insights Professionals Need Meaningful Metrics
2 min read
It’s fascinating to read that storytelling and being able to resonate with decision makers rank highly as skills that insights professionals desire to...
Data Quality, Privacy, and Ethics
Why Text Data Is the Future of Business Intelligence
4 min read
Text data can offer invaluable insight into a company’s performance.
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