Anuradha Mohan

Dr. Anuradha is a Consumer Psychologist currently working in the Insights Function at PepsiCo Foods North America. Her journey spans an experience in copywriting, researching the role of brands in establishing identity and status in one’s social group, front-end Innovation in the foods and personal care space, and foresights. She has led research for the launch of Mary Kay’s Botanical Effects, Tostitos Avocado Salsa, and Salsa Verde.