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Allan Fromen
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How I Beat The Pundits and Predicted A Trump Presidency
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
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Do Respondents Even Understand Our Surveys?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
What Marketers Can Learn From The Trump Campaign
Trump has demonstrated the impressive power of emotion, and it is a lesson marketers would do well to remember.
Heal Thyself! When Will Market Research Get Serious About Sample Quality?
Sample quality from online panels is an issue everyone knows about but no one wants to address.
Big Data’s Big Hype – Why Big Insights Are So Elusive
The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.
How to Turn A Customer Disaster into Customer Delight
In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business.
Can Neuroscience Save the Market Research Industry?
We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.
The Promise and Peril of Big Data
Big Data holds tremendous promise and opportunity to those that wield it responsibly.
The Upside to the Facebook and OkCupid Experiments
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
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