Allan Fromen

Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?

Trump has demonstrated the impressive power of emotion, and it is a lesson marketers would do well to remember.

Sample quality from online panels is an issue everyone knows about but no one wants to address.

The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.

In this new world of short attention spans and commoditized pricing, the experience you deliver is what makes or breaks your business.

We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.

Big Data holds tremendous promise and opportunity to those that wield it responsibly.

Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.