Categories
Anouar El
Founder & Chief Executive Officer Veylinx
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Research Methodologies
Inflation Reveals the Need for Better Insights
A focus on consumer demand is needed to offset rising inflation.
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Brand Strategy
Skin In The Game: Revealing The Honest Truth
Skin in the game is a powerful concept and is necessary to understand true human reality.
Consumer Behavior
Defining ‘Value’ to Understand What Makes People Tick
Knowing what people value most, provides us with the information to create as much value as possible.
Research Methodologies
The Elusive Gold Standard In Market Research
The method that gets closest to consumer behavior should be considered the gold standard in market research.
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