Basis Global vs Material
Company details
Description
Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.
Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Quantitative Research
Qualitative Research
Full Service
Full Service
Qualitative Research
Quantitative Research
Top benefits
Global delivery. 60+ mkts.
ACTS framework. ROI clarity.
Most awarded FY25 consultancy
B2B growth unlocked
Commercial outcomes first
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Chicago, Illinois, United States
New York, New York, United States
Market Research Specialties
Brand Image Tracking
Business-to-Business Research
International Business-to-Business Market Research
Tracking Research
Global Market Research Capabilities
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers