Material vs GOLD RESEARCH INC

GOLD RESEARCH INC
GOLD RESEARCH INC

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Company details

Description

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici

Gold Research Inc. helps insights, marketing, sales, and innovation leaders in large enterprises turn customer understanding into measurable business action.

Our clients are successful organizations, but even strong teams can face challenges such as gaps in customer understanding, poor cust

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Quantitative Research

  • Qualitative Research

  • Full Service

Top benefits

  • Intelligent Growth

  • Behavioral Analytics

  • Brand Marketing & CRM

  • Customer Experience

  • Product Design

  • Customer Journey Mapping

  • Path-to-Purchase Research

  • Shopper Insights

  • B2B Research

  • Brand Tracking

Location

New York, New York, United States

San Antonio, Texas, United States

Market Research Specialties

  • Customer Experience Research

  • Business Issue: Brand / product / service launch

  • Business Issue: Brand repositioning

  • Business Issue: Develop, revitalise market

  • Business Issue: Gain new customers

  • Shopper Insights

  • Data Collection Field Services

  • Packaging Testing

  • Customer Satisfaction Research

  • Business-to-Business Research

Features and attributes

  • Advanced Analytics
  • All-in-one suite
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Multisource data integration
  • Natural language queries
  • Omnichannel
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one suite
  • Asset management
  • Asynchronous platform
  • Audience/Influencer Analytics
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Multisource data integration
  • Natural language queries
  • Omnichannel
  • Physical store
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Real-time tracking & alerts
  • Research communities
  • Social Media & Web Analytics
  • Social Media Monitoring
  • Survey Analysis
  • Synchronous platform
  • Templated & automated testing
  • Transcription quality
  • Visual analysis tools
  • Images

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    GOLD RESEARCH INC

    GOLD RESEARCH INC

    GOLD RESEARCH INC