Basis Global vs GOLD RESEARCH INC

Basis Global is an independent insight consultancy with teams in the UK and US. We work in two areas: brand tracking and consumer intelligence.

Most brand trackers hand over a dashboard and walk away. We build the opposite. Every tracker is calibrated to your category through ou

Gold Research Inc. helps insights, marketing, sales, and innovation leaders in large enterprises turn customer understanding into measurable business action.

Our clients are successful organizations, but even strong teams can face challenges such as gaps in customer understanding, poor cust