MSW Research

Since 1968, we’ve been helping our clients build their brands by providing deeper insights into needs, wants, desires, and communications effectiveness. We offer a unique Predictive Brand Growth Framework with a suite of products featuring linked measures that are rooted in research of a brand's Foundation & Purpose, followed by Targeting & Positioning, Screening & Development, Modeling & Forecasting, and ultimately Tracking & Feedback. Our process features a philosophy and consistent metrics rooted in our US Patented, independently certified sales-validated measures of CCPreference™, CCPersuasion™, and Customer Acquisition Forecast™.

MSW's methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry.

Quirk’s said…
“MSW has been validated to actual business results more than any other advertising measurement in the business.” And the Marketing Accountability Standards Board (MASB) said “MSW’s copy testing system, TouchPoint™, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.”

MSW's suite of products is offered in full-service, high-touch consultancy with deep analysis. Or, when you need speed and cost savings, on our DIY platform, Insight Rabbit. Easily program a survey in a few minutes and have results in 24 hours or less - with a pricing model that’s affordable and dashboard deliverables that exceed expectations.