Spencer Research

Spencer Research is a full-service market research firm with expertise in the global food and beverage industry. Founded in 1958, we leverage over six decades of experience to provide custom solutions through personalized, collaborative relationships. We are problem solvers who earn and maintain your trust through precision, quality, and reliability.

Our facility contains a commercial grade kitchen, 30 testing stations and flexible equipment to meet your testing needs with kitchens also available in all network locations. All services are delivered using quantitative, qualitative, or hybrid methodologies, either in-person or online, as dictated by the study objectives.

Experts in statistics, boasting over 30 years of experience, provide services ranging from comparative analysis and predictive modeling to designed, experiments, segmentation, and preference mapping.

Services include but are not limited to; research design and development, experimental design, central location and home-use testing, online concept testing, discrimination testing, validation, longitudinal studies, concept and product testing, reformulation/product optimization, shelf-life, advertising claims test, preference mapping, tetrad/triangle, and moderated focus groups (in-person and online). Staff includes multiple Statisticians and Burke Certified Moderators.