In Vivo BVA

Have you ever asked someone to describe and experience, only to be told, “You had to be there”? No matter how much they tell you, you won’t really grasp the reality and meaning of the situation. That’s the idea behind the research at In Vivo BVA. In Vivo BVA helps you find the truth by using a customized ShopperLab® environment and Behavioral tools that allows them to look through the lens of real life. Shopper decisions are a primarily a behavioral process, where people simply “look” to find familiar products that meet their needs. Others are a complex mix of personal motives, rational thought, emotions and the environment. Even the most thoughtful, self-aware shopper is unable to accurately product their own shopping outcomes. In Vivo BVA helps you get to the truth with real life research methods that encompass all the factors that determine what does – and what doesn’t – end up in the shopping cart and whether the shopper will make the same decision the next time they’re in the store. Shopper Behavior, Packaging Research, Innovation, Merchandising, POS & Volume Forecasting