Based on 3 ratings

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Decision Point

Madison, Wisconsin

Consulting

Qualitative Research

Quantitative Research

Decision Point is your ideal research and marketing partner – innovative, adept and agile. We enable you to make confident, data-driven decisions.

Why choose Decision Point

Custom designed research

Unparalleled analytics

Insights into action

Strategic consultants

Excellent client service

LEARN MORE VISIT OUR WEBSITE

WEBSITE

decision-point.net

Send an Email

PHONE

(608) 695-3027

SOCIAL MEDIA

About

Services

Products

Reviews

About

Decision Point is your ideal research partner – innovative, adept, and agile. Whether you’re looking to develop new products, build brand equity, or better understand your target, we enable you to make confident, data-driven decisions. We work with B2C and B2B partners throughout the US and the world.

We specialize in qualitative and quantitative research, including ethnographies, in-depth interviews, segmentations, conjoint analyses, concept optimizations, pricing studies, brand equity studies, and more. We partner with you throughout the process - from developing the methodology to socializing the research throughout your company.

We also provide support to implement research findings. Our brand and marketing consultants create and implement strategic plans based on the research. We also provide marketing / brand management support for stand-alone projects and temporary assignments, such as filling in for someone on Family and Medical Leave (FMLA).

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INFO

Mailing address

P.O. Box 8051

Madison, Wisconsin,
United States of America

53708

Metro: Chicago (IL--IN--WI)

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International capabilities

United States of America, United Kingdom, Canada, Australia, Germany, Brazil, Czech Republic, Denmark, Greece, Iceland, Ireland, Italy, Japan, Mexico, New Zealand, Portugal, Puerto Rico, Scotland, South Africa, Sweden, Switzerland, Netherlands, Turkey

Industry affiliations

Insights Association (United States)

SHSMD

Key personnel

Nicole Wyrembeck

President

(608) 695-3027

Katie Kurtz

Vice President

(608) 213-3091

Kelli Betsinger

Research & Branding Consultant

(608) 358-8408

Women-Owned Business

Services

Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.

Endorsed by clients

Brand Positioning Research

Ethnography

Product Optimization Research

Shopper Journey Mapping

Full Service Qualitative Market Research

Featured expert

Brand Positioning Research

Concept Optimization Research

Concept Testing

Conjoint Analysis / Trade-off/Choice Modeling

Consumer Attitude & Usage Research

Ethnography

In-Depth (IDI) / One-on-One Moderating

Research Services

Conjoint Analysis / Trade-off/Choice Modeling

Ethnography

In-Depth (IDI) / One-on-One Moderating

Advanced Analytics

Forecasting & Predictive Analytics

Full Service Qualitative Market Research

Full Service Quantitative Market Research

Moderating with Medical & Healthcare Professionals

Multivariate Analysis

One-on-One & In-Depth Interviews (IDI)

Online Focus Groups

Segmentation Analytics

Statistical Analysis

Business Issues

Business Issue: Brand repositioning

Industries & Demographics

Financial Industry [market sector expertise]

Market Research with Doctors & Physicians

Products

Conjoint Analysis

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Conjoint analysis assesses the relative importance your target places on different elements of a product, packaging, or advertising campaign....

Target audiences or markets:

B2C, B2B, CPG, healthcare, tech, finance, US, Global

Applicable business issues:

Brand / product / service launch

Brand / product / service repositioning

Defend market share

Increase sales, volume

Defend price premium

Gain trial

Gain new customers

Reviews

Based on 3 ratings

Client Service

Ease of Working With

Project Management

Quality

Timeliness

Understands My Business

Value for Price

3 client ratings

Featured

“

Decision Point provided invaluable insights helping us optimize our doll line. They met with the team, listened to our needs, and recommended a TURF analysis. Their strategic thinking, thoughtful approach, and impeccable analysis identified the optimal assortment and accurately predicted top sellers! I highly recommend Decision Point to anyone wanting to make informed decisions and drive success!

Verified Client

Senior Manager, Consumer Insights, Consumer Goods, 2500 or more employees

Featured

“

Kelli and Decision Point truly understand the root of the problems that teams are facing. I appreciated the way they presented multiple solutions to research questions. They excelled in user research as well as market research. They not only provide research services but also act as trusted advisors and strategists.

Verified Client

Senior Manager, Research, Other, 2500 or more employees

Featured

“

Working with the Decision Point team was a pleasure. Their swift response to our needs and seamless collaboration with various stakeholders made the process efficient and effective. Thanks to their insights, we developed impactful strategies that benefited our business.

Verified Client

Marketing Executive , Consulting, 51 - 100 employees

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Decision Point

About

Research Solutions

Research Services

Business Issues

Industries & Demographics