Categories
January 25, 2021
Qualtrics on Market Research in 2021: A Global Snapshot
Discover the actions researchers from all over the world are prioritizing in 2021.
by Elizabeth Dean
2020 was a year like no other. COVID-19 and its impact on the global economy called into question everything we knew about consumers. Long-held truths about what people needed, how they behaved, and how businesses could support them were thrown out the window as the pandemic forced everyone – from consumers to the businesses they engage with – to adjust.
Market researchers scrambled to understand what was happening and provide insights back to their stakeholders on how they could pivot and adapt – in many cases, simply to ensure survival during the initial shock of COVID-19.
In our first annual study into the state of the market research industry, Qualtrics surveyed more than 2,000 market research professionals from 16 countries. Discover the actions leading researchers are prioritizing in 2021 as they look to move forward, and design the experiences people want next.
Photo by Toomas Tartes on Unsplash
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Elizabeth Dean
3 Ways Market Researchers Can Be More Agile Right Now
Tune into MR trends and leverage new tools to enhance your insights.
Mental Health and Market Research: Creating More Empathetic Brand Experiences
The need for empathy and understanding in brand experiences.
Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era
The importance of incorporating pandemic forecasting into strategy.
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers