women in research

Women are already deciding the next decade for brands. New research reveals how expectations are outpacing brand reality.

Chloe Alana Williams

Partner at 8TH DAY

March 6, 2026

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Asha Parmar, Associate Director at C Space, spearheads the exploration of generative AI advancements and advocates for embracing risks to get valuable...

Karen Lynch

Chief Programming Officer at Greenbook

May 23, 2024

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Belinda Brown, Director of Marketing at Gazelle Global, is committed to enhancing epresentation/research in women's health to address the gaps in heal...

Karen Lynch

Chief Programming Officer at Greenbook

April 11, 2024

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Editor’s Note: International Women’s Day is set apart to celebrate the achievements of women. Forbes suggests, “The day marks a call to action for acc...

Jessica Sage

Global Director of Marketing & Programming at Women In Research (WIRe)

March 8, 2023

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Audio collection & deliverables should in your insights toolbox.

Katrina Noelle

September 21, 2022

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Annie Pettit’s favorite sessions and key takeaways from IIEX EU 2022.

Annie Pettit

Chief Research Officer, North America at E2E Research

August 8, 2022

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An interview with 2022 Future List honoree Josipa Majic (Tacit).

Karen Lynch

Chief Programming Officer at Greenbook

July 29, 2022

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An interview with 2022 Future List honoree Salam Beasan (Similarweb).

Karen Lynch

Chief Programming Officer at Greenbook

July 22, 2022

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An interview with 2022 Future List honoree Laura Jett (Google).

Karen Lynch

Chief Programming Officer at Greenbook

July 8, 2022

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An interview with 2022 Future List honoree Dana Kim (Highlight).

Karen Lynch

Chief Programming Officer at Greenbook

July 1, 2022

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An interview with 2022 Future List honoree Melina Palmer (The Brainy Business).

Karen Lynch

Chief Programming Officer at Greenbook

June 17, 2022

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An interview with 2022 Future List honoree Rogayeh Tabrizi (Theory+Practice).

Karen Lynch

Chief Programming Officer at Greenbook

June 10, 2022

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An interview with 2022 Future List honoree Jessica Wong (Paramount).

Karen Lynch

Chief Programming Officer at Greenbook

June 3, 2022

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An interview with 2022 Future List honoree Hannah Kirk (Blue Yonder Research).

Karen Lynch

Chief Programming Officer at Greenbook

May 20, 2022

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An interview with 2022 Future List honoree Gracie McKinstry-Smith (Target).

Karen Lynch

Chief Programming Officer at Greenbook

May 13, 2022

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An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).

Karen Lynch

Chief Programming Officer at Greenbook

April 25, 2022

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An interview with 2022 Future List honoree Giovanna Fortuna (Big Sofa).

Karen Lynch

Chief Programming Officer at Greenbook

April 15, 2022

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An interview with 2022 Future List honoree Katherine Duong (Target).

Karen Lynch

Chief Programming Officer at Greenbook

April 8, 2022

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An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).

Karen Lynch

Chief Programming Officer at Greenbook

March 18, 2022

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Deciphering growth opportunities can be used to drive innovation.

Colin Wong

Principal Consultant at Insights Heroes

July 26, 2021

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GRIT Future List honoree, Melissa Ferere, gives her younger self great advice about her credentials.

Greenbook Team

June 15, 2021

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GRIT Future List honoree, Beth Rogers, shares her thoughts on the future of data science and the skills new professionals need to master.

Greenbook Team

May 18, 2021

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GRIT Future List honoree, Manuela Isliker, tells the three things she looks for when hiring for an insights role.

Greenbook Team

May 11, 2021

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GRIT Future List honoree, Katrin Krüger, tells us why online qual options can inspire infectious enthusiasm from participants and clients.

Greenbook Team

May 4, 2021

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The data behind Imposter Syndrome and tips for coping if you are one of the 53% young, high-achieving, female professionals currently suffering from i...

Brittany Nicols

VP Marketing and Communications at InnovateMR

May 3, 2021

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GRIT Future List honoree, Laarni Paras shares how she pays it forward.

Greenbook Team

April 20, 2021

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How Ambika started her consultancy the year the world collapsed.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 9, 2021

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“You may be green to the career world, but no one knows culture better than you,” Lynzie gives solid advice to new professionals.

Greenbook Team

April 6, 2021

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“Culture and team are everything.” Adriana shares advice for new entrepreneurs and why her community platform is the future of research.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 2, 2021

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“There is a lot of enthusiasm and appetite for using technology and using technology with insights.” Carol shares her thoughts on the 3 A’s creeping u...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 26, 2021

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GRIT Future List honoree, Julia Görnandt, tells us about her passion for pottery and why she loves German Election reporting.

Greenbook Team

March 23, 2021

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Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 19, 2021

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Step aside, Emily in Paris. Nikki Lavoie talks to Lenny Murphy about how she went from research consulting agencies in New Hampshire to founding MindS...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 12, 2021

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We’re all familiar with the idea that leaders should lead by action rather than by instruction. Lauren Murphy explains why she thinks good leadership ...

Greenbook Team

March 9, 2021

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Anne-Sophie Damelincourt shares her thoughts on the impact COVID had on the insights industry and why she’s running to be president of ESOMAR.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 5, 2021

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GRIT Future List honoree, Mary Eapen shares how she overcame self-doubt and why fostering a culture of continuous learning within a team is a must for...

Greenbook Team

March 2, 2021

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Kristin Luck talks to Lenny Murphy about career transitions, why she’s running for president of ESOMAR, and why the industry needs to bring younger re...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

February 26, 2021

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WIRe study explores how parenthood affects gender disparity in the workplace.

Rebecca Brooks

October 31, 2017

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Take the WIRe 2017 Gender Diversity Study!

Kristin Luck

Growth Strategist at Luck Collective Co

July 18, 2017

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The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

November 5, 2013

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