technology
Becoming TRUSTed Business Partners: Practical Tips to Research Leadership
8 min read
According to a BCG Henderson Institute study, 80% of companies have research functions that are largely under-leveraged. Part of the solution is trans...
Val Pastrana
Consumer Science Lead AMEA/Global at Sanofi Consumer Healthcare
The Shifting Sands of Demand for Segmentation
5 min read
Data, technology, and cultural trends come and go – but when done right, segmentation remains as powerful as ever. As researchers, we all know there a...
Chris Crook
Managing Partner at Nature
Is your Market Research Technology Invisible?
6 min read
When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...
Michael Howard
Head of Marketing at Infotools
Digital Destiny or Digital Bust?
7 min read
Among the many things that consumers will have to consider in the coming years, but is rarely thought of, is the nature of our money. Let’s face it, s...
Rudly Raphael
CEO/Founder at Eyes4Research
Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro
20+ min read
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
People & Technology: Finding Balance in ResTech
4 min read
A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…
Richard Thornton
NED at Walr
Successful Technology Adoption Allows Humans to Thrive
6 min read
For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...
Horst Feldhaeuser
Group Services Director at Infotools
7 Vital Questions to Include in a User Research Recruitment Screener
6 min read
When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...
Lisa Boughton
Director & Co-Founder at Angelfish Fieldwork
ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress
8 min read
“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...
Peter Harris
CEO at Advantage Group International
The Power of Audio
4 min read
Audio collection & deliverables should in your insights toolbox.
Katrina Noelle
Using Data Science to Trust but Verify
4 min read
Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...
Bonnie Breslauer
Chief Customer Officer at DISQO
Human Centricity is Key to Customer Centricity
4 min read
Tech can help us achieve consumer and customer centricity in insights.
Thor Olof Philogène
CEO & Founder at Stravito
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
Harnessing AI’s Potential for Market Research
5 min read
How AI is being used to create new consumer insights.
Heath Greenfield
Senior Vice President at Kantar Marketplace, Global
Choosing Between AI Insights Platforms
7 min read
Four core questions to consider when choosing an AI insights platform.
Scott Litman
Cofounder & Managing Partner at Lucy
Our Future With Automation and Robotics
7 min read
The automation wave and how it benefits consumers.
Rudly Raphael
CEO/Founder at Eyes4Research
(Re) Humanizing Digital Marketing Post-Pandemic
6 min read
The loss of the “human touch” in digital marketing – and its future.
Neel Banerjee
CEO at TheEngage
How to Build Confidence in Innovative Research
5 min read
Seven tips for presenting innovative research to your client.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
GreenBook 2022 Future List Spotlight: Mark Resnick
5 min read
An interview with 2022 Future List honoree Mark Resnick (Zappi).
Karen Lynch
Chief Programming Officer at Greenbook
The Future of the Android-iOS Competition
7 min read
Consumer and smartphone operating system trends.
Rudly Raphael
CEO/Founder at Eyes4Research
Three Ways to Leverage Virtual Collaborative Whiteboards
7 min read
How can you use virtual collaborative platforms in your insights work?
Casey Bernard
Senior Strategist at KNow Research
Strengthening B2B Relationships through Engagement
20+ min read
Improving B2B relationships in the post-Covid world.
Colin Wong
Principal Consultant at Insights Heroes
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Insights: Does It Mean What You Think It Means?
7 min read
Remembering the purpose of “insights” to guide us forward.
Ant Franklin
CEO at Infotools
IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil
18 min read
Discussing the key themes & trends of IIEX North America 2022.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare
4 min read
Pharma market researchers must adapt to changing consumer desires.
Jackie Drees
Content Specialist at Phreesia Life Sciences
If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.
6 min read
How to optimize your insights program using AI.
Kathryn Topp
Founder & CEO at Yabble
3 Ways Market Researchers Can Be More Agile Right Now
4 min read
Tune into MR trends and leverage new tools to enhance your insights.
Elizabeth Dean
Survey Methodologist and XM Scientist at Qualtrics
The Reactive Marketing Reset
5 min read
The current and future needs of Asia-Pacific Marketers.
Becki Gonsalves
Marketing & Communications Consultant
Consumers and the Future of the 5G Wireless Communications Industry
7 min read
How will 5G benefit consumers, investors, businesses, & marketers?
Rudly Raphael
CEO/Founder at Eyes4Research
Optimize E-Commerce Images with AI to Maximize Conversion
2 min read
A new AI-powered platform helps brands optimize e-commerce images.
Scott Brill
Managing Director at eFluence™, a division of Behaviorally
People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.
6 min read
The potential of digital humans to transform the survey experience.
Reg Price
Co-Founder at MirrorWave
Eye Tracking: The What, Why, and How
4 min read
Eye tracking, its benefits, and its many applications.
Rem Darbinyan
Founder & CEO at SmartClick
Trend for 2022: Meet the New Brand Tracker
3 min read
How MR firms can leverage ResTech to create reoccurring revenue.
Jamin Brazil
Chairman & CEO at HubUX
Consumers and the Digital Home Gym Craze
8 min read
The way we workout, both at the gym and at home, is transforming.
Rudly Raphael
CEO/Founder at Eyes4Research
The Rise of the Multi-Billion Dollar ResTech Industry
3 min read
Online sample is finding its place by driving innovation in ResTech.
Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business
4 min read
Gaining insight into the changing behaviors of beer & spirit shoppers.
Reach3 Insights
at Reach3
Market Research Predictions for 2022 (Part One)
15 min read
Industry leaders’ predictions for 2022: growth, tech, and talent.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Bridging the Automation Gap to Meet Today’s Insights Demands
3 min read
How do we bridge the data collection and automation gap in MR?
Jessica Murdoch
VP of ANZ Sales and Customer Success at Cint
Did Peloton Just Experience the Worst Product Placement in History?
8 min read
Did Peloton mitigate brand damage after a poor product placement?
Dmitry Gaiduk
Co-Founder & Chief Product Officer at CoolTool
Tackling Infobesity: A Recipe for Clear Communications
3 min read
How to mitigate the problem of data overload.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
How Will the Billionaire Space Race Affect Society?
7 min read
Critically examining the Billionaire Space Race and its impacts.
Rudly Raphael
CEO/Founder at Eyes4Research
Are Proof of Stake Crypto Coins the Future of the Market?
6 min read
Despite its volatility, cryptocurrency is here to stay.
Rudly Raphael
CEO/Founder at Eyes4Research
Advice for Delivering Digital Education to Health Professionals
5 min read
Remote learning in the healthcare education sphere.
Martha Wyatt
Associate Consultant at IDR Medical
5 Upcoming Travel Trends Pushed by UX Innovation
6 min read
New UX innovations are driving changes in the travel industry.
Nikki Lavoie
Founder & CEO at MindSpark Research International
7 Reasons Why Brands are Adopting Research Technology
4 min read
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
Why Keeping Technology Human Matters Now More Than Ever
5 min read
Technological advances shouldn’t be at the expense of the human.
Annie McDannald
Global Manager at Civicom Marketing Research Services
Considering Chatbots and Consumer Interaction in 2021
5 min read
The new age of superb customer service and returns on investments.
Rudly Raphael
CEO/Founder at Eyes4Research
Understanding the Scope and Pitfalls of End-to-End Insights Automation
3 min read
Automating the data collection process can help companies.
Greg Dunbar
EVP, Enterprise Solutions at Clint
10 Things We Learned While Building an Agile Research Platform
6 min read
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO at Highlight