Archive: survey data
Rethinking Data Quality: Addressing the Industry’s Trust Deficit
Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate in...
Bob Fawson
CEO and Founder at Data Quality Co-op
Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker
Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...
Colin Wong
Principal Consultant at Insights Heroes
Ashley Shedlock
Senior Content Coordinator at Greenbook
From Mentorship to AI: What’s Driving Change in Market Research
Explore mentorship in research, industry shifts like AI and T-SAPI, Nielsen's streaming data, and bl...
Suzy
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior, driving growth.
By Mary Emerson Baker
Are People Ready for Voice Surveys?
Uncover the paradox of voice technology in surveys. Research reveals low adoption rates despite respondents' preference for open-ended spoken answers.
Floriane Locatelli
Chief of Staff at IntelliSurvey
The Dirty Secret About Best Places to Work Surveys
Delve into the truth behind "Best Places to Work" surveys. Understand the bias and monetization strategies that can compromise the integrity of these ...
George Kuhn
President and Owner at Drive Research
Prelaunch.com
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
By Narek Vardanyan
NewtonX
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate information.
By Sascha Eder
The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem
Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...
Karine Pepin
Co-Founder at The Research Heads
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
How to Prevent Consumers from Being Survey Tricksters
Survey takers don’t mean to be tricksters but remember when someone clicks a link to take a survey their mind was almost certainly somewhere else vs. ...
Joel Rubinson
President at Rubinson Partners Inc
Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
Karine Pepin
Co-Founder at The Research Heads
The Seven Most Common Mistakes in B2B Research
Are your B2B market research methodologies up to date?
Sascha Eder
CEO & Co-Founder at NewtonX
Share of Search – Help or Hindrance to the CMO?
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
Six Ways Insights Teams Lose Valuable Knowledge
Lost Data is a Universal Business Challenge.
Scott Litman
Cofounder & Managing Partner at Lucy
Key Industry Trends To Consider When Selecting a Sample Partner
When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...
Ted Pulsifer
Executive Vice President at Schlesinger Group
5 Steps to Prevent Online Survey Fraud
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
Pankaj Madan
CTO at Teamarcs Technologies Pvt. Ltd.
The Troubling Legacy of the 2020 Election Polls
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
The 4-Step Process to Improve Usability of Web Surveys
How to build surveys that will improve data quality and reduce respondent burden.
Emily Geisen
Senior XM Scientist at Qualtrics
Insights: Game of Skill or Chance?
Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...
Ken Roberts
Chief Innovation Officer at Forethought
Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
What Automation Means for Healthcare Market Researchers
I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.
Tom Lancaster
How Emerging Media Behaviors Shape The Future Of Marketing Research Practices
A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years.
Joel Rubinson
President at Rubinson Partners Inc