survey data
Partner Content
Your Claim Doesn't Live on a Survey Grid. It Lives on a Pack
5 min read
Survey winners don’t always win on the shelf. Learn why testing claims on packaging reveals what truly drives shopper decisions.
Brent Snider
Managing Director of Global Business Development at Behaviorally
When Easy Becomes Empty: The Frictionless Feedback Fallacy
6 min read
Making surveys easier doesn’t always improve insights. Discover why thoughtful feedback design balances convenience with meaningful, reflective respon...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
The Ambiguity of Frequent Survey Participation: Is “Hyperactivity” a Signal of Professional Fraud?
6 min read
Learn how to identify engaged respondents, detect bad actors, and improve data quality for more reliable research outcomes.
Sebastian Berger
Head of Science ReDem at Rep Data
AI in Research & Analytics: From Hype to Workflow Transformation
Explore real AI use cases transforming research workflows, from survey automation to insight generat...
The Illusion of Voice: Why Participation Is Not Understanding
5 min read
Feedback systems shape experience. Learn how survey design and dashboards limit what’s sayable—and why participation alone doesn’t ensure real insight...
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
When Listening Turns Into Noise: The Real Reason People Ignore Surveys
6 min read
Asking more can backfire. Discover how feedback overload erodes trust and data quality and what drives meaningful engagement.
Tarik Covington
Founder & Chief Strategist at Covariate. Human-Centered Insights
Karen Lynch
Chief Programming Officer at Greenbook
The Pervasive Threat of Tech-Enabled Fraud in Survey Research
4 min read
Survey fraud now blends in with real responses. Rep Data’s Steven Snell, PhD, shares why behavior-based detection is key to safeguarding research qual...
Steven Snell, PhD
Head of Research at Rep Data
Rebuilding Trust in Research: Andrew Moffatt on Behavioral Data and the Future of Insights
Andrew Moffatt, CEO of Qrious Insights, shares how behavioral data is transforming market research, ...
Mixed Method Marketing Research: A Complete Guide
5 min read
Learn how combining quantitative and qualitative data in marketing research delivers deeper insights, with real-world examples, tools, and best practi...
Ashley Shedlock
Content Producer at Greenbook
The Power of Merging Data Sources for Deeper Consumer Insights
5 min read
Learn how to uncover the "So what? Now what?" when using AI, helping drive action and insights as part of the shift toward data convergence.
John Bird
Executive Vice President at Infotools
Rethinking Data Quality: Addressing the Industry’s Trust Deficit
4 min read
Market research faces a trust gap due to data quality issues. A clearinghouse model and better participant experience can restore trust and elevate in...
Bob Fawson
CEO and Founder at Data Quality Co-op
Spotlight on Fiona Chan: Insights from an IIEX APAC 2025 Speaker
3 min read
Join Fiona Chan at IIEX APAC 2025 to explore overcoming survey pitfalls, leveraging diverse data, and driving impactful insights across global markets...
Colin Wong
Principal Consultant at Insights Heroes
The Greenbook Podcast
Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research
Karen Lynch
Chief Programming Officer at Greenbook
From Mentorship to AI: What’s Driving Change in Market Research
Explore mentorship in research, industry shifts like AI and T-SAPI, Nielsen's streaming data, and bl...
Trackers: Building Block to Develop Comprehensive, Successful Business Strategy
2 min read
Trackers are key to understanding brand health and trends. Combining quantitative and qualitative insights reveals the 'why' behind consumer behavior,...
Mary Emerson Baker
VP, Market Research at Suzy
Are People Ready for Voice Surveys?
4 min read
Uncover the paradox of voice technology in surveys. Research reveals low adoption rates despite respondents' preference for open-ended spoken answers.
Floriane Locatelli
Chief of Staff at IntelliSurvey
The Dirty Secret About Best Places to Work Surveys
8 min read
Delve into the truth behind "Best Places to Work" surveys. Understand the bias and monetization strategies that can compromise the integrity of these ...
George Kuhn
President and Owner at Drive Research
Why Insights Improve When Survey Respondents Pay You
2 min read
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
Narek Vardanyan
CEO at Prelaunch.com
Reclaim Your Peace of Mind: B2B’s Entering Its New Standard of Truth
2 min read
Uncover the truth behind B2B data reliability issues and embrace a future of trust and authenticity. Join industry leaders in a quest for accurate inf...
Sascha Eder
CEO & Co-Founder at NewtonX
The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem
4 min read
Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...
Karine Pepin
Co-Founder at The Research Heads
Is a Sample Size of N=1000 Sufficient for Accurate Survey Results?
4 min read
“You surveyed only N = 1000 respondents. How can these results be representative of the entire country with a population of millions?” If you’ve wonde...
How to Prevent Consumers from Being Survey Tricksters
4 min read
Survey takers don’t mean to be tricksters but remember when someone clicks a link to take a survey their mind was almost certainly somewhere else vs. ...
Joel Rubinson
President at Rubinson Partners Inc
Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge
3 min read
In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...
Karine Pepin
Co-Founder at The Research Heads
The Seven Most Common Mistakes in B2B Research
6 min read
Are your B2B market research methodologies up to date?
Sascha Eder
CEO & Co-Founder at NewtonX
Share of Search – Help or Hindrance to the CMO?
5 min read
Is Share of Search (SoS) a reliable metric to measure brand success?
Ken Roberts
Chief Innovation Officer at Forethought
Six Ways Insights Teams Lose Valuable Knowledge
5 min read
Lost Data is a Universal Business Challenge.
Scott Litman
Cofounder & Managing Partner at Lucy
Key Industry Trends To Consider When Selecting a Sample Partner
5 min read
When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...
Ted Pulsifer
Executive Vice President at Schlesinger Group
5 Steps to Prevent Online Survey Fraud
3 min read
Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.
Pankaj Madan
CTO at Teamarcs Technologies Pvt. Ltd.
The Troubling Legacy of the 2020 Election Polls
5 min read
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
The 4-Step Process to Improve Usability of Web Surveys
6 min read
How to build surveys that will improve data quality and reduce respondent burden.
Emily Geisen
Senior XM Scientist at Qualtrics
Insights: Game of Skill or Chance?
6 min read
Estimating the likelihood of adoption and the relative importance of a choice attribute are two areas where findings from survey data can be misleadin...
Ken Roberts
Chief Innovation Officer at Forethought
Ensuring Data Quality Through Survey Design
6 min read
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
What Automation Means for Healthcare Market Researchers
4 min read
I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.
Tom Lancaster
How Emerging Media Behaviors Shape The Future Of Marketing Research Practices
3 min read
A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years.
Joel Rubinson
President at Rubinson Partners Inc