Archive: respondent experience

Uncover GoodQues' dedication to a "human-first" approach, emphasizing comfort and authenticity. Utilizing tech to prioritize quality and human-centric...

Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...

Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...

Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...

Ten survey questions that can improve survey engagement or spoil it.

Introducing conversational surveys, or conversational AI.

Conducting & designing successful DIY market research in healthcare.

An insider’s look into the online panelist experience.

Respondent experience remains key to producing quality sample data.

Esports have continued to thrive in Asia during the COVID-19 pandemic.

The insights industry is facing a global supply shortage.

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Three keys to simplifying the process and making your virtual research experience better.

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Win your consumer’s attention by creating a rewarding experience for respondents.

Partner Content

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses

Limitless online conversations magnify the visibility of insights

How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights

3 forward-looking solutions to the issue of sample quality

This article outlines the four key building blocks for creating a great panel loyalty program strategy.

Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?

An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.

Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.

Taking and sharing photos has become a normal part of life in a way that taking a survey never has.

We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.

Four unique interviews with the Google Consumer Surveys team – compiled for your review.

Gamification, for good reasons, has become one of the buzzwords not just for Market Research, but for Marketing, Human Resources, and CRM.