Archive: respondent engagement

Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.

Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Incentivize B2B survey respondents without sacrificing data quality.

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Optimize DIY surveys to make them more effective and strengthen data.

The insights industry is facing a global supply shortage.

Capturing intensity improves the accuracy of experience types by at least 60%.

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...

7 tips to build a reliable wireframe for online platforms.

Unleash the true power of your community using apps.

Using in-depth, real-time community conversations for targeted insights.

Win your consumer’s attention by creating a rewarding experience for respondents.

Gamifying research offers a look into players’ implicit and system 1 thinking

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

Capturing mobile respondents’ attention with concise questionnaires

Exceptional respondent experience begins with human empathy

Finding quick & actionable insights through a compelling respondent experience

Best-practices to address the issue of accessing quality and representative sample.

A creative approach to increase respondent engagement

Adoption of user experience & accessibility for higher engagement.

Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Improve your questionnaires with visual design for higher respondent engagement.

Find out how to conduct successful research in Latin America with this guide to navigating the region.

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.

The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.

Addressing the ever-decreasing pool of willing research participants and drops in response rates

Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?

Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?

Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.

Why we need to find the human soul within a brand.

Fetch has built a model to empower consumers in the store to make the experience easier.

Looking past the latest fad in incentive programs to the tried-and-true retention solution.

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

When it comes to developing a purely representative sample, telephone research is still far better than online research.

It is important to consider both the strategic and the tactical to get a complete picture of your research.