pepsico
Segments are Convenient. They're Also Wrong.
10 min read
How neuroscience exposes the limits of demographic thinking in advertising.
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
Transforming Market Research in Big Companies with Stephan Gans, Pepsico
3 min read
PepsiCo’s Stephan Gans shares how he’s transforming insights into a strategic powerhouse, blending marketing, consulting, and analytics expertise.
Ed Keller
Executive Director at Market Research Institute International (MRII)
The Greenbook Podcast
How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry
Explore Consumer Insights Revolution, PepsiCo's partnership with Zappi, the power of data ownership, and how AI is transforming insights and decision-...
Karen Lynch
Chief Programming Officer at Greenbook
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
7 min read
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
Coke vs Pepsi: Modern Day Cola Wars
5 min read
It’s 2021 and the Cola Wars are back!
Catherine Gutierrez
VP of Marketing at MFour
#TMRE Debrief: Market Research At A Critical Inflection Point
4 min read
Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?
Jackie Rousseau-Anderson
Senior Vice President & Chief Client Officer at SIMMONS Research
Truth & Transformation: Acitvating Research to Lead Growth
3 min read
It’s was a great day here in Atlanta at the AMA Marketing Research Executive Forum. Chairperson Kelley Styring and the AMA have put together a great m...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
PepsiCo And The Ongoing Shift Towards “Pull” Vs. “Push” Marketing
1 min read
Further evidence of the shift occurring to “pull” vs. “push” marketing and the integration of insight gathering into the core marketing strategy. Inhe...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook