online shopping
Ghosts of Holiday Research: What Past, Present, and Future Consumer Behavior Reveal
4 min read
Unwrap how holiday behavior has changed from the 1950s to today’s tech-driven holidays and what insights pros need to prepare for next.
Ashley Shedlock
Content Producer at Greenbook
Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
AI shopping agents are becoming decision-makers. Karen & Lenny explore Amazon’s bold moves, predicti...
The Rise of Intentional Spending in 2025
5 min read
Consumers in 2025 seek intentional, value-driven purchases—favoring authenticity, community, and curated experiences over impulsive, algorithmic buys.
Silvia Gatti
Senior Consultant at We Live Context
What’s the Difference Between Digital and ‘Modern Retailing’? Real Consumer Understanding
8 min read
Discover the unmet needs of consumers in the digital retail experience and unlock growth in consumer preference.
Edward Bell
General Manager of Insights, Brand and Marketing at Cathay
Unleashing the Value of Customer Intent and Intelligent Interventions
3 min read
Customer purchase intent in completing online shopping sessions.
Rogayeh Tabrizi
CEO at Theory+Practice(TAP)
Bhaven Sheth from Mondelez International Shares About Getting to Know the Changes in Snack Shopping Dynamics
20+ min read
The change in snack shopping habits and trends.
Colin Wong
Principal Consultant at Insights Heroes
Reopening: 15 Months of COVID Shopping Trends
4 min read
When asked, 66% of buyers say they prefer to shop in-store, over both online and curbside delivery.
Catherine Gutierrez
VP of Marketing at MFour
The Rise of the Super Shopper in Omnichannel Retail
5 min read
They expect to get what they want, how they want it, when they want it, and at the best possible price. How to appeal to this new breed of savvy shopp...
Nicole Alfano
Senior Product Manager at Behaviorally (Formerly PRS)
Spotlight on North America: Consumer Trends in the “Year of the Brand”
4 min read
Brands need to regain consumer trust in 2021. What does that mean for businesses?
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Here’s Why 49% Buy Luxury Products in a Pandemic
4 min read
Learn how the finance industry can fight back with better insights.
Catherine Gutierrez
VP of Marketing at MFour
In-store vs Online Shopping: Where and What Consumers Buy
4 min read
Can you guess what consumers said was the most important factor when deciding on a big purchase?
Catherine Gutierrez
VP of Marketing at MFour
How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers
5 min read
Why consumer insight will be so valuable during this year’s holiday season in particular.
Amazon Prime vs. Walmart Plus—Who Will Win?
4 min read
They have the bricks but will they get the clicks? Should Amazon be threatened by Walmart’s new membership program? Yes.
Catherine Gutierrez
VP of Marketing at MFour
COVID-19 Insights: 7 Key Takeaways on Consumer Attitude and Future Behaviour
7 min read
Is your global brand ready for major changes in consumer behavior?
Nicole Huyghe
Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design
3 min read
Unilever & SKIM established mobile image standards to improve the online shopping experience and increase sales
Mike Mabey
Do Online Pack Shots Need a Hero (Image)?
4 min read
Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers
Mirna Đurić
Focus on Shoppers: How Americans Shop Online for Groceries
4 min read
The growth of online shopping for groceries in America is opening a new realm for consumer research
Rick West
2015 Insights-Driven eCommerce Resolutions
4 min read
Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.
Malcolm Stewart