Archive: online research

Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...

Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...

The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Microsoft’s “listening-based” approach to social media user research.

A 2021 study reveals the value of unsolicited customer opinions.

Online sample is finding its place by driving innovation in ResTech.

What are the GDPR implications for interviewers moving to video?

DIY sample buying may look easy, but looks can be deceiving.

The insights industry is facing a global supply shortage.

Finally. A proven solution to one of the most challenging identities of Community Panel – online survey fraud.

GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.

Remote research has its limits. But is remote research gone for good?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

If Ethnographers study humans in the “real world” what exactly does that mean for remote research?

Market research online communities can deliver unbeatable insights instantly and provide great ROI.

Driving actionable insights, from online qualitative research.

The increasing shift to use of online research tools.

Find out how to conduct successful research in Latin America with this guide to navigating the region.

Technology is making the use of video in the market research industry easier, cheaper and faster to discover and communicate insights.

The research landscape is changing through democratization of research, affordability, and self-service.

Katja Cahoon explores the challenges and benefits of online qualitative research.

Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Online qualitative research is rapidly gaining in popularity, however, myths about it still abound.

It’s time to stop ignoring emojis and start leveraging them in online qualitative research.

Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

DIY firms are solving problems that research agencies are not, or are slow to solve and delivering the essential components of quality, speed, and cos...

Microsoft officially joined the research technology supplier industry with a potentially highly disruptive offering called Pulse for Market Research. ...

Qualitative research has long been used to inform advertising and communication strategies and to test ads before they are made public.

Five trends in online sampling, and where they are headed in the future.

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Three steps to make your consumer collaboration a real success in the long run.

Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.

We know that qualitative research is evolving. But, is it thriving or dying?

When it comes to developing a purely representative sample, telephone research is still far better than online research.

Ray Poynter gives a “Big Picture” look at the key trends in mobile market research.

To cultivate greater intimacy with our research participants, we have to think of new ways to create more human relationships with them.

The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.

Revelation is showing how technology can be used to help enrich and enhance a multi-modal qualitative research design.

TNS is taking the lead with a serious look at mobile in market research as a global opportunity.

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.