Archive: neuroscience

Discover the art of behavioral science strategies that aim to influence consumer behavior. Learn how even the most well-crafted nudges can be overlook...

In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...

Picture a group of young children. As they start in life and through their early years, they assimilate. They strive to talk, act, and socialize like ...

Part One of this article addressed attention as it relates to the visual processing of marketing communications.  Different kinds of visual attention ...

Why are we still measuring brand loyalty? It isn’t something that naturally comes up with consumers, who rarely think about brand first, if at all. Ma...

First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing.  Th...

Editor’s Note: The following interview features a Greenbook Future List honoree, Kendall Rynders. The Greenbook Future List recognizes leadership, pro...

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

The phenomenon of ’90s nostalgia viewed through neuroscience.

How the recent chaotic years are part of a recurring cultural pattern.

The model-based approach helps to understand drivers of human behavior.

Innovations in hardware, software, and methodology have democratized eye tracking research for all.

How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...

Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.

There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.

Is Les Binet correct? Is organic search the one metric to use when tracking brand health?

The growing presence of neuroscience in market research.

Using neuroscience for insights into socially-charged advertising messaging.

How ‘cognitive offloading’ impacts the way your customers make choices

Consumer neuroscience proving worthy for deeper insights and greater ROI

Find out how personal well being impacts not only your health, but your company’s work culture.

An interview with Professor Nicole Lazar on neuroscience and its role in market research.

Lenny Murphy’s medical odyssey ends with a diagnosis and a crash course in mitochondria function and the wonders of CoQ10!

The IIeX Nonconscious Forum event was a 2-day exploration of implicit measures and behavioral economics in the Consumer Neuroscience space.

Recent findings have created serious doubts and cast aspersions on neuroscience.

Is brain scanning data invalid? Thomas Zoëga Ramsøy shares some perspective on the intended killing of fMRI.

As an advocate and practitioner of applied neuroscience, I want to address some misunderstandings of what consumer neuroscience is.

Tim Rotolo discusses the challenges of recall-based feedback and the benefits of remote user testing.

Whether consciously or unconsciously, our brains are modified whenever information passes through them.

How do we, with respect to neuroscience, separate the wheat from the baloney? Here are several tips and resources.

Understanding how basic sensory information is transformed by the brain is critically important for structuring a marketing campaign.

At the midpoint of this decade, it’s a good time to look backward and forward to 2020. I see an exciting time for our industry.

We are on the cusp of cracking the unconscious, and accelerating market research into a new dawn of innovation, creativity, and relevance.

Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.

A new study demonstrates how a small sample of brain scanned participants can predict popularity at the cultural level.

An Introduction to Neuromarketing and Consumer Neuroscience – the most thorough, yet accessible, introduction to the field yet written.

Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.

New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.

Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.

Last year I posted about my very personal adventures with neuroscience. Here is a brief update for those interested.

Here are four strategies neuromarketing needs to pursue to win over the huge market of still skeptical mainstream research buyers.

There is considerable backlash towards neuroscience. However, neuroscience will point the way to greater self-knowledge for the human race.

Emotional engagement with brands is much less prevalent than many marketers assume.

The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.

In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.

Has the term “New MR” effectively lost its meaning as New MR practices seem to have become firmly part of the mainstream?

Researchers reported that they could find brain activation during interspecies social interaction – in a dead salmon.

What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.

What’s the Insight Innovation eXchange platform you ask? Here’s a slideshare embed that will tell you all about it!