market research suppliers
Insights Depend on Human Participation and Trust
2 min read
The GRIT 2026 data shows quality infrastructure still matters most, with trusted panels and fraud detection remaining essential in AI-driven research.
Janice Caston
EVP Marketing at Dynata
The Great Reclassification
15 min read
The 2026 GRIT Report reveals an insights industry in transition, with value shifting toward scalable infrastructure, governance, and mid-sized service...
Planning for Buyer-Seller Misalignment
5 min read
Aligning sales with buyer behavior can unlock revenue opportunities. Discover how rethinking the sales process helps insights leaders meet buyer needs...
Peter Shafer
Business Consultant at RSSL Advisory LLC
The Rise of Full-Service Research Suppliers
2 min read
Businesses seek comprehensive insights quickly, driving demand for full-service research suppliers who can efficiently handle all data needs in one so...
Matilda Sarah
Co-Founder + VP Sales & Marketing at Displayr
Market Research Merry-Go-Round: Not So Merry
3 min read
Explore the intricate landscape of market research metrics through The GRIT Report, highlighting the hurdles organizations face in achieving their goa...
5 Considerations When Switching Brand Tracking Providers
9 min read
When your business needs change, sometimes that means it’s time for your brand tracker to change as well.
Divya Shroff
Sr. Product Marketing Manager at SurveyMonkey
Doing More For Less: Are You Looking For a Partner or a Supplier?
4 min read
For technology and operations-side solutions, whether you seek to be a supplier or partner depends on what is needed.
Shifra Cook
CEO and Founder at Particity
GRIT Insights Practice: Satisfaction with Suppliers
2 min read
A look into the relationships between buyers and suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Laws of Supply and Demand: The Only Constant in 2020
5 min read
In 2020 we saw one thing finally prove true within the Market Research industry – the laws of supply and demand.
Michael McCrary
CEO at PureSpectrum
Asian Agencies Are More Flexible in Crisis Response
7 min read
COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?
Piers Lee
Founder and Managing Director at Novema
Three Ways to Reinvent Your Agency’s Future – By Leveraging the Past
6 min read
How you can operationalize antecedents into your strategic planning to reinvent and remarket your organization.
Greenbook
Editorial Team at Greenbook
Building a Culture of Innovation in Market Research: A User’s Guide
3 min read
Cultivating an innovative culture in MR to drive growth, performance and valuation
Laura Livers
Chief Executive Officer at Focus Pointe Global
Brokers of Knowledge: The Currency of Market Research
3 min read
How do research companies deliver actionable insights that contribute to client’s business success? Be brokers of knowledge.
Geoff Lowe
Executive Director at Infotools
The Top 50 Most Innovative Research Suppliers of 2017
11 min read
An excerpt from the most recent GRIT Report, including the “GRIT 50” ranking of the most innovative research suppliers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top 20 Most In Demand Supplier Types At IIeX NA 2017
5 min read
At IIeX NA, 37 clients selected 102 unique suppliers for private meetings. What insights can we gain by analyzing those meetings?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Q1-Q2 2017 GRIT Report Ranks 50 Most Innovative Companies in Market Research
3 min read
The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Get some GRIT: Perspective on a Research Industry Report
4 min read
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.
Sarah Faulkner
Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms
2 min read
We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Most In Demand Suppliers At IIeX Europe ’17
5 min read
An analysis of the 154 private Corporate Partner meetings that took place, and what that tells us about the interests of research buyers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What is Periscope by McKinsey & What Does It Mean For the Future of Market Research?
5 min read
An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
I Went Fishing and All I Caught Was a Red Herring
3 min read
The marketing research industry needs innovation, but the innovation needs to be directed at solving research problems.
Steve Needel,
How to find the Right Online Qualitative Platform for You
4 min read
Here are three simple criteria to help you evaluate online qualitative vendors and find the right one for your needs.
Katja Cahoon
Managing Founder at Beacon Insight Group
Encouraging Clients to Share Experiences at IIeX
2 min read
Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.
Babita Earle
Executive Vice President - Strategic Partnerships at ZappiStore
Looking Forward to Fresh Voices in Amsterdam
3 min read
Danielle Todd of Relish Research shares what she is looking forward to most at this year’s IIeX Europe conference.
Danielle Todd
Senior Research Manager at Relish Research
Scooting from San Francisco to Amsterdam for IIeX
2 min read
Janet Standen of Scoot Insights shares what she is looking forward to most at this year’s IIeX Europe conference.
Janet Standen
Information Security: 10 Steps MR Firms Should Take to Manage Supplier Risk
3 min read
In working with suppliers, you extend to them the responsibility you have to your client to keep that data secure.
Dave Christiansen
Managing Director at Ezentria
Six Market Research Trends For 2016
5 min read
The next year looks to be an exciting time for research suppliers and clients alike.
Kirk Hendrickson
Co Founder & Chief Executive Officer at Eye Faster
The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek
4 min read
In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek
5 min read
A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
For Research Suppliers, Actions Speak Louder than Advertising
7 min read
Everyone says they want more business. But how many research vendors make it easy for clients to give them business?
Ron Sellers
Can Researchers Trust Online Access Panel Data?
6 min read
12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.
Edward Appleton
Director Global Marketing at Happy Thinking People
CASRO Transformation Spotlight: BrainJuicer – Transformative Juice
4 min read
This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research.
Jeff Resnick
Managing Partner at Stakeholder Advisory Services LLC
MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering
7 min read
Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Shocking Incompetence by a Major Brand
4 min read
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Ron Sellers
Heal Thyself! When Will Market Research Get Serious About Sample Quality?
5 min read
Sample quality from online panels is an issue everyone knows about but no one wants to address.
Allan Fromen
CASRO Transformation Spotlight: LRW Says Transformation – So What?
4 min read
A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research
7 min read
The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias
10 min read
The only way panel companies can ensure future relevance is by thinking and investing like brands.
JD Deitch
Chief Operations Officer at Cint
The Top 10 Most Innovative Market Research Suppliers (GRIT Spring 2015 Sneak Peek)
5 min read
As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Friday Rewind: Google, Twitter & Facebook… Oh My!
7 min read
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The 36 Most In-Demand Types Of Suppliers At IIeX
7 min read
An analysis of the IIeX Corporate Partner Meetings in Atlanta, and what they might tell us about the future of insights.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Time for IIeX? But I’m Still Working on My To-Do’s From Last Year!
3 min read
As the next Insight Innovation Exchange (IIeX) approaches, Jeffrey Henning reviews his incomplete to-do list from last year’s conference.
Jeffrey Henning
Chief Research Officer at Researchscape
12 Companies Delivering On The Unmet Needs Of Insights Clients
5 min read
Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Can You Deliver On The Top 12 Unmet Needs Of Insights Clients?
8 min read
Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The 20 Capabilities Clients Were Looking For At IIeX
5 min read
Corporate Partners scheduled over 80 private meetings with 55 different research suppliers at IIeX Europe. What were they looking for?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
15 Unmet Needs Of Client Researchers & 17 Companies Rising To The Challenge
9 min read
Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Google Consumer Surveys Unleashes G Force Change
8 min read
Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.
Ellen Woods
Selling Your Brain, Not Your Labor
6 min read
The key to success is the ability to sell one’s own brain, not labor hours.
Snorri Gudmundsson
Mobile Research Quality: Absolute vs. Relative
5 min read
Defining mobile research quality, in absolute and relative contexts.
Scott Weinberg
Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition
4 min read
Announcing the finalists of the Insight Innovation Competition that will present at Insights Innovation eXchange in Philadelphia this June.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook