Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

 

The first round of Phase 3 of the  Insight Innovation Competition is done; we received 18 submissions from around the world during this first round of the process and all of us involved were amazed by the creativity and thought leadership on display!

This initial crowdsourcing phase was designed to give insight industry professionals a chance to review and vote on the submissions as a filtering process to identify those ideas that should move on to the presentation and judging round at the Insight Innovation Exchange event in Philadelphia, PA June 17-19.

It’s my pleasure to announce the 5 finalists voted on by the insights community to move on to the next round:

 

Turning Emotion into Smart Decisions at Scale	nViso	Switzerland	404
RetailSenses – Optimizing Digital Signage with Automated In-store Eye Tracking	Abacus Data	Canada	330
The “Pop-Up CLT” for 1:1 Consumer-Product Testing	Tastemakers Research Group	United States	278
AnswerTap	AnswerTap	United States	267
Pollfish	Pollfish	Cyprus	251

 

Congratulations to these teams for making it to the next round!

In addition to the 5 voted finalists, the Judging committee has voted to select 2 “wildcard” entrants to move on to the next round as well:

RawData – Mobile Metering and Surveying	Raw Data	United States	233
RIWI Nano-Survey Technology	RIWI	Canada	66

 

Getting this far is quite the accomplishment, but now the real work begins.

Here is how things will play out now:

• The 7 finalists will come to the IIeX Philadelphia event June 17-19.
• They will have 10 minutes to present to the panel of judges  on June 17^th.  That time will be strictly allocated for:
  • 5 minutes for their presentation on how their concept works and why it is innovative for the marketing insights sector
  • 5 minutes of Q&A from the judges.

• Using a 10 point scale for each category, judges will rate each presentation on:
  • Originality of concept
  • Presentation quality
  • Market potential within the insights space
  • Scalability
  • Ease of Implementation

• The highest final aggregate score from the judges wins.
• Judges will present their scores on June 18^th.
• The winner gets;
  • Exposure to a large international audience of potential prospects, funding partners and investors, including the Accelerating Market-driven Partnerships (AMP) Program, the European Commission CORDIS, and independent venture capitalists and angel investors.
  • A “Hot Desk 60”membership for one year at the Center for Social Innovation’s newest facility in the iconic Starrett-Lehigh building in Manhattan, which includes 60 hours of coworking space and 3 hours of meeting room access per month
  • An interview to be posted on the GreenBook Blog, viewed by 40,000+ industry professionals per month
  • An opportunity to work with successful senior leaders within the market research space

We are anticipating 300+ attendees at the conference; it will be a fantastic opportunity to network and lay the foundation for ongoing relationships. Competitors will have a chance to show their game changing ideas to companies such as:

ASSA ABLOY

Campbell Soup Company

Citi

Ericsson

ESPN

Ford Motor Company

Green Mountain Coffee

Hewlett-Packard

IKEA North America Services, LLC

Independent

John Deere

Johnson & Johnson

Lowe’s Home Improvement

Merck

Microsoft

Mondelez International

Neiman

Nestle

Nestle Pizza Division

Noise Digital

Owens-Illinois

PepsiCo

Pernod Ricard

Procter & Gamble

Reputation Institute

The Walt Disney Studios

US State Department

Yahoo!

IceStat Market Intelligence

Millennium

Red Lion Technologies

TransforMedia

ZINC Tank

Crow’s Nest Ventures

AMP

Horizon 2020

It’s quite the opportunity, and we’re thrilled to be helping these companies make these connections.

Also, a BIG THANK YOUto our Sponsors Communispace and Macromill is in order, as well as our partners eCGlobal, AMP. European Commission, Zinc Tank. Crow’s Nest Ventures, TransforMedia,  and The Centre for Social Innovation for their generous support.

For those entrants that were not selected for this round or who didn’t submit we have some opportunities as well.

We’ll be re-launching the IIC for the European event in February this Autumn. We’ll be resetting the platform and we invite everyone to submit or resubmit their concept. The benefits of submission are:

• You can revise your concept and positioning to better illustrate why it deserves votes
• You’ll get exposure to a new, expanded global audience
• We are lining up some exciting new partners and sponsors to give you more options for arranging deals to help grow your business and give additional value to your participation
• You can leverage your network more effectively to engage the community in the competition

That’s it for now. Congratulations to the 7 firms moving on to the next round and to everyone for a wonderful initial voting phase.  Please stay engaged with us as we move forward to create new and exciting opportunities across the insight industry!!