Archive: market research industry news

Walmart Data Ventures empowers suppliers with IHUT and Research Services, offering customer insights to drive innovation and product success.

News you need to know: Walmart is offering detailed online shopper data to enhance supplier strategies and improve customer journey insights.

Connecting market research to what we listen to: music, podcasts, etc.

How the MR community can leverage its strengths in support of Ukraine.

Last year saw an unprecedented level of investment in the MR space.

Announcing the five very deserving award winners for this year’s Ginny Valentine Badge of Courage Award.

Research Now and SSI are merging, creating the newest mega market research company.

GreenBook is proud to announce that Dave McCaughan has been appointed to the role of Strategic Advisor, Asia Pac.

An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.

CASRO and MRA have filed a “motion to intervene” in a court case against new telephone rules from the FCC.

There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system

Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.

Nearly 200 videos and presentations from IIeX NA 2014 plus over 300 more from past events are now available to view for free on the web!

With the merger of FocusVision and Revelation, qualitative research now has a technology company that can achieve critical mass.

A new report from the GRBN on attitudes to personal and sensitive data has profound implications for the market research industry.

New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions.

A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness.

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Five marketing trends highlighted by the Publicis/Omnicom merger.

Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.

Lenny Murphy provides some details about the launch of Gen2 Advisors.

Ray Poynter gives details on an exciting new resource for the industry: Vision Critical University.

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.

Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.

GreenBook Blog, in partnership with NewMR, is launching a trial of a weekly 25-minute broadcast exploring the market research industry.

What the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype mean for the market research industry.

Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.

Announcing ResearchVibes, a personalized dashboard that brings together all the latest news and resources for market research professionals.

Lenny Murphy shares some notes from the AMA Market Research Conference in Atlanta.

Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure!

ISO certification for market research is an expensive distraction that will ultimately be irrelevant to all but a handful of firms.

Tom Anderson, a pioneer in harnessing the power of social media for research, is passionate about our industry, and he raises a good point in his rece...