Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards

industry newsUnlike conventional market research awards, which typically celebrate marketing success or the rigor of a clever methodology, the Ginny Valentine Badge of Courage is awarded to those who fought long odds and showed exceptional determination to produce great market research. The awards are designed to recognize researchers wherever they work – within client companies or as suppliers.

Ginny Valentine, a UK based semiotician and researcher who died in 2010, had a distinguished career in which she challenged traditional market research and evangelized for the adoption of new thinking to improve the discipline.

Evoking her memory and example, this award recognizes researchers who stand out in an industry not often known for bravery, for their contributions developing new approaches, undertaking cultural research methodologies such as semiotics and ethnography, setting up new ventures, persevering through controversial projects, pioneering new approaches in a client organization, or even facing physical danger.

The 5 award winners for the Ginny Valentine Badge of Courage Award are:

• Lena Chinou, Heineken for challenging the purpose of a 150-year-old organisation
• Kalinda Fisher, The Great Reset for selflessly bringing together opinions that are poles apart
• Dr. Polibio Cordova, Cedatos for publishing unpopular polls
• Konrad Collao, Craft for the tenacity to represent the voice of minorities
• Joanne Hall, City of London Police for her role in implementing Project Servator

Learn More About the Award Winners

This year’s distinguished panel of judges included:

• Philippa Rose, British Telecom, UK
• Deborah Campbell – Verizon, USA
• Finn Raben ESOMAR
• Sue van Meeteren – Jigsaw
• Rebecca Brooks – Alter Agents, USA

About the Research Liberation Front

The Research Liberation Front is a dynamic organization of research revolutionaries dedicated to setting research free, pushing boundaries, and bringing about change in market research.

About Ginny Valentine

From the 1980s until her passing in 2010, Virginia “Ginny” Valentine was an internationally recognized pioneer of semiotics. Among the first practitioners to bring semiotics to the field of market research in the UK, she set up Semiotics Solutions to provide training and technical development to others and won many awards for her dedicated work.