diversity
The Greenbook Podcast
Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights
Karen Lynch
Chief Programming Officer at Greenbook
The Impact of Gender Demographics on Market Research
5 min read
Learn how inclusive gender demographic questions reveal diverse experiences, inform policy, and address disparities for equity, inclusion, and social ...
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research
Karen Lynch
Chief Programming Officer at Greenbook
A Conversation with Kim Smouter
19 min read
Kim Smouter, Chair of the Legal Affairs Committee for ESOMAR, sits down with Eyes4Research CEO Rudly Rapahel in a wide-ranging conversation about the ...
Rudly Raphael
CEO/Founder at Eyes4Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Diversity Matters in B2B Marketing
1 min read
Learn how a diverse marketing strategy can benefit your business.
Jenna Bunnell
Senior Manager, Content Marketing at Dialpad
Is Research Having Its Own Creativity Crisis?
3 min read
The importance of human creativity in market research and insights.
Tim Wragg
Global CEO at Hall & Partners
The Value of Culturally Competent Market Research
3 min read
Why cultural competence matters and how companies can achieve it.
Cynthia Harris
Managing Director at 8:28 Insights
Is Gender-Based Marketing Obsolete?
2 min read
Why gender-based marketing is fast becoming obsolete.
Innovation Management: Team Diversity (Part Six)
6 min read
The importance of cultivating a diverse team for innovation.
Nicholas Lee
Senior Designer at Northstar Research
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Your Online Research Methodologies Are Disqualifying
4 min read
Addressing research that is inaccessible to people with disabilities.
Timothy Cornelius
Director of Operations at QuestionPro
GreenBook 2022 Future List Spotlight: Gareth Bowden
7 min read
An interview with 2022 Future List honoree Gareth Bowden (FlexMR).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Timothy J. Cornelius
3 min read
An interview with 2022 Future List honoree Timothy J. Cornelius (QuestionPro).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Chloe Russell-Sharp
3 min read
An interview with 2022 Future List honoree Chloe Russell-Sharp (Brandwatch).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Katherine Duong
6 min read
An interview with 2022 Future List honoree Katherine Duong (Target).
Karen Lynch
Chief Programming Officer at Greenbook
GreenBook 2022 Future List Spotlight: Dr. Clara Mundia
3 min read
An interview with 2022 Future List honoree Dr. Clara Mundia (Dalberg).
Karen Lynch
Chief Programming Officer at Greenbook
Interview with Carol Cunningham (BET Networks)
7 min read
Sitting down with VP of Consumer Insights & Business Strategy at BET.
Rudly Raphael
CEO/Founder at Eyes4Research
Is America’s Largest Minority Declining? The Future of Hispanic Identity
3 min read
A look at the Hispanic/Latino demographic in the U.S. and its future.
Brand Purpose – The Slippery Slope for Woke Brands
4 min read
Do consumers actually support social justice messaging in advertising?
Piers Lee
Founder and Managing Director at Novema
Effectively Navigating Southeast Asia’s Complexity
20+ min read
Examine the diversity of consumer research in South Asia.
Colin Wong
Principal Consultant at Insights Heroes
The Benefits of Mobile Sample on Multicultural Research
2 min read
Mobile sample was the most significant innovation in the online sample industry 10 years ago.
Marita Hudson Thomas Executive Insights
10 min read
The ins and outs of communications and the importance of promoting diversity in the workplace.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Spotlight: Laarni Paras
5 min read
GRIT Future List honoree, Laarni Paras shares how she pays it forward.
Greenbook Team
Goodbye to Stereotypes – Designing Research That is Effective, Fair and Empowering
6 min read
How to ensure research with lesser-heard groups is valid, successful, and, importantly, positively impacts them.
Sania Haq
Head of Research at AudienceNet
Ambika McGee Shoots for the Future
20+ min read
How Ambika started her consultancy the year the world collapsed.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Desirée Rogers Executive Insights
17 min read
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Rudly Raphael
CEO/Founder at Eyes4Research
GreenBook Future List Spotlight: Maya Kantak
4 min read
Maya Kantak tells us one of the most critical factors to maximizing one’s potential as a researcher.
Greenbook Team
Diversity in Market Research: Get It Right or Get Left Behind
7 min read
To successfully harness diversity in market research you need to be inclusive, sophisticated, and considered.
Riaz Marzban
Managing Director at Ethnic Opinions
Essentials When Building an Online Sample Platform
10 min read
The three-building blocks you need to master to build a reliable, representative online sample platform.
Four Ways to Make Research Truly Representative
5 min read
Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
COVID-19 Insights Leaders Roundtable: Edition 15
20+ min read
Embracing the uncertainty of COVID-19.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
65 and Out: When Panel Companies Ignore Older Folks
4 min read
If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019
6 min read
Resolutions to get and keep you motivated for insights progress.
JD Deitch
Chief Operations Officer at Cint
New Study Shows Workplace Equality is Still a Thing of the Future: What Working Moms Need to Know
5 min read
WIRe study explores how parenthood affects gender disparity in the workplace.
Rebecca Brooks
WIRe 2017 Gender Diversity Study
2 min read
Take the WIRe 2017 Gender Diversity Study!
Kristin Luck
Growth Strategist at Luck Collective Co
Are Online Panel Recruitment Methods Outdated?
4 min read
In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.
James Rogers
One Small Step for Women, One Giant Leap for Conferences
5 min read
New and experienced female speakers taking the stage at this year’s ESOMAR congress reflect on their experiences.
Annie Pettit
Chief Research Officer, North America at E2E Research
Conference Success Series: How to Win Attendees and Influence Researchers
4 min read
Today’s post from Annie Pettit’s Conference Success series focuses on the often overlooked details that make a conference great.
Annie Pettit
Chief Research Officer, North America at E2E Research
4 Insights On How Not to Get Left Behind
7 min read
It’s unlikely that our future will be created by average people from average backgrounds using average skills that generate average results.
Kristof De
Co Founder & Chief Executive Officer at InSites Consulting
The Impact of “Other”
4 min read
Accounting for diversity improves the quality of your data, and validates minority groups that are so often overlooked.
Ryan Sullivan