Archive: data ethics
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GreenBook 2022 Future List Spotlight: Katherine Duong
An interview with 2022 Future List honoree Katherine Duong (Target).
Greenbook Content
Gamification, Big Data, and Consumers: What’s on the Horizon?
Gamification, data collection, and the the Internet of Behavior (IoB).
Indiana Lee
Freelance Writer at Indiana Lee Writes
The Technology Dilemma
Market Researchers need to know to keep customers safe from harm.
Molly Purcell
Digital Marketing Specialist at Greenbook
California’s Mini GDPR and It What It Means For Market Research
How “California’s Mini GDPR” will impact market research in the US
Adam Dietrich
VP, Global Client Services at EMI Research Solutions
Help Us Create New Ethics Code For Collecting Consumer Data
Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group