Archive: customer behavior

Knowing customer needs isn’t enough—learn how customer salience brings insights to life, driving growth and deeper engagement within organizations.

Stand out in the crowded insights market by staying authentic. Align with your values and deliver ways to connect with customers and drive differentia...

Explore the challenges of researchers to authentically capture the full voice of the customer to drive consumer-centric decisions in a complex landsca...

Learn how Market Research Analysts, Managers, and Consumer Insights Analysts drive business growth by decoding trends, aligning goals, and fostering i...

Explore Walmart's latest insights from the Inspire event. Walmart Luminate transforms into Scintilla, driving innovation in analytics for suppliers & ...

Discover the importance of positioning in communicating your company's defining factor. Clear messaging, consistency, and a strong value proposition a...

Explore the future of data analysis with AI-driven market research tools. These tools offer rapid insights from diverse sources and optimizing decisio...

Explore the future of tech research practices as companies shift towards long-term profitability. Learn how researchers can adapt and lead in insightf...

Stay informed on the lucrative business of alcohol consumption. From beer to spirits, learn about the significant growth in volume across global marke...

Uncover the secrets behind marketers' fascination with brand awareness and delve into the realm of mental availability.

Stay ahead in the market by utilizing Customer Salience, the ultimate solution for insight teams facing budget cuts and reduced stakeholder engagement...

Explore the benefits of translation for your business. Learn how translation can improve customer experience and drive repeat sales.

In the rapidly evolving fintech industry, marketing plays an indispensable role, not just as a promotional tool but as a crucial component of survival...

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

We all know that quickly building trust and credibility with your audience is essential to gain new customers, but with all the false advertising and ...

Editor’s Note: While I was attending the QualtricsX4 Summit 2023, I had the opportunity to sit down with Michel Feaster, Global Head of Product Market...

Time immemorial, the creative fraternity has been espousing the benefits of incorporating emotion into marketing communications.  Perhaps it can be tr...

People don’t always say what they think. If you want to better understand people, better predict behavior, and tell the story in the data in a compell...

Editor’s Note: For all of our partners with an insights industry product, platform, or service to sell, please read this piece. Simon talks about doin...

Editor’s Note: Ah, Sales, the aforementioned “S” word. In GreenBook’s mission to connect research users with service suppliers, we’ve seen first hand ...

There’s no doubt that the more insights a business can get into its different customer segments – the more targeted and effective its marketing can be...

In my career I have had the privilege of establishing an insights function from scratch twice, once for an Asia Pacific regional footprint in an estab...

Editor’s Note: Usually to end the year we post predictions from a variety of industry leaders. However, this year we decided to take a different tack ...

The potential of live-streaming for online marketing.

Everything you need to know about Apple’s iOS 15 update.

Customer purchase intent in completing online shopping sessions.

Should digital transformation constitute CX investment?

Driving customer success through memorable experiences.

Unknown product descriptors have an effect on price and appeal.

Why you really don’t want every customer to be completely satisfied.

To compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service.