Archive: creativity

Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...

Company rebranding and its external branding partners.

Why creativity is crucial, in a post-COVID-19 world.

The future of humanity and AI in insights.

Using “Design Thinking” to remove the separation between the creative and research process.

The call for brands to take creative risks in advertising

Innovation happens when you intentionally step away from your typical workstation and into inspiring places.

Computers are better at rational functions and appear to be able to do intuitive ones with only the “creative” tasks being left for humans.

What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.

Stephen Phillips from ZappiStore details his experiences in Cannes at the Festival of Creativity.

Marketers need to know that in a digital, social, mobile age, consumers can choose brand messages as much as the brand messages choose them.

The times that generate the best opportunity for risk takers become the times that companies are least likely to take risks.

The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in MR.

Consumer decisions are controlled by our sub-conscious. Innovation comes from opening up of that memory bank and applying it to the situation. Only th...