Archive: Coca-Cola
Greenbook
Editorial Team at Greenbook
Consumer Behavior
Nostalgias Impact on Consumer Likes and Dislikes
Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...
Michael Nestrud, PHD
VP, Research & Innovation at Curion
Borderless Access
Innovative Buyers Take Risks, Push Boundaries, and Collaborate
Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are best positioned to innovate.
By Ruchika Gupta