Archive: big ideas series

How to address inconsistencies in text analytics.

How to better connect with partners through empathy.

4 solutions to common data issues.

An analysis of an NFL team’s name, and its importance to the public.

3 ways AI will make insights more human, not less.

How to power innovation from the ground up.

How voice technology is rapidly transforming MRX.

How ‘No Question Research’ will eliminate research waste.

Learn how to better utilize lean methodologies.

Going beyond just how your company makes a profit, and showing consumers what gives your particular brand value.

Trusting consumers to be honest with their experiences to yield truthful research results can be tricky.

An understanding of local regions, embodied by personalized and localized messaging, is at the heart of delivering a better experience to people.

Sales and research collide in this article, to help explain both excelling in your personal career and becoming a better insights professional with th...

Use your sense of adventure and see how your exploratory research can improve.

Is human recall reliable enough for conducting shopper research?

Can a Deprivation Study be what kick-starts your next big innovation?

Viewing actionable insight as a goal and lacking the incorporation of its intention within research projects hinders the purpose of the term. Here’s h...

How ad personalization has changed the way companies handle customer relationship management.

When research yields problems and highlights issues that need fixing, don’t run from them.

Prioritization of issues with a product through customer feedback can better help organizations to invest in correcting the right concerns.

Using technology to not just gather insights on what customers think but actively meet changing needs.

Engage consumers and their emotions through good storytelling.

Asking ‘why’ separates humans from AI technologies.

Linking scoping research, and confirmation bias.

New opportunities with AI chatbots.

Unleash the true power of your community using apps.

Keaton Swett explains the power of crowdsourcing.

How premiumization is changing consumers habits.

Generational research can help improve insights.

Going back to the basics of listening to customers and quickly applying insights

How to adopt a more challenging, confrontational model of ethnography.

Using data journalism to bridge the gap between analysts and decision makers.

The use of digital services is underlined by the physical locations and geographical contexts of where people live.

Traditional CPG companies need to adopt a more agile and data-driven approach to compete with new online retailers.

Using neuroscience for insights into socially-charged advertising messaging.

Becoming an “augmented intelligence” driven organization.

Less is more for data visualization and storytelling.

Using “Design Thinking” to remove the separation between the creative and research process.

Ad placement is paramount to its success

Well-loved brand characters provide familiarity for consumers

What makes influencers so special and does it make them marketers?

The importance for the insights community to challenge precedents and look for change

Using storytelling techniques in presentations is the most effective way to strengthen its impact

How marketers are moving toward digital strategies for increased ROI

The call for brands to take creative risks in advertising

Using data to identify triggers and maximize reach of highly-valued, targeted segments

In order to thrive, companies must fight for users’ data rights in this new digital environment

Generating insights in minutes by using AI in online conversations

Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach

Breakthroughs in cognitive science to transform methods to understanding consumer behavior