Archive: behavioral data

Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...

Explore East vs. West Coast stereotypes through psychographic insights. Discover attitudinal and behavioral differences shaping these regional percept...

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Explore the use of synthetic data in addressing data scarcity while ensuring validation to prevent biases and inaccuracies. Balance innovation with et...

Discover the seamless integration of qualitative and quantitative research, unraveling the intricacies and significance behind their harmonious relati...

In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marke...

In today’s digital age, eCommerce has become a vital component of the global economy. With the advent of the internet, the eCommerce industry has trul...

When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...

Applying a “Behavior First” approach to purchase intent.

Gamification, data collection, and the the Internet of Behavior (IoB).

How can we do research that accepts human unpredictability?

Bringing attitudinal and behavioral perspectives together for predictive power.

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

The use of principles from ABA ensures a better customer experience.

Biometric behavioral research lab navigates COVID-19.

A market researcher’s guide to understanding what fraud is, how to spot it, and tips on prevention.

Utilize the power of behavioral economics to throw darts while your competition continues to throw noodles.

How embracing behavioral science and omnichannel will help clients succeed in this new retail reality.

Learn how to design a mixed methodology study that will inform your next critical business decision or strategic initiative.

How exactly do marketing experts assess the emotional “power” of marketing communications? Fact is, they are judging the message sent and NOT the mess...

Is Les Binet correct? Is organic search the one metric to use when tracking brand health?

Five areas sustainability will keep you competitive.

An update and analysis on the current state of the industry.

Technological changes in collecting behavioral data.

Best practices for conducting data collection in Latin America to avoid critical mistakes, improve data quality, and save money.

MR professionals are getting more sophisticated in how they apply data. But, one area that has lagged behind is how the data is collected.

The Synergist won’t settle for a seat at the table; he/she will be sitting at the head of the table.

Permission-based tracking of people’s online activities, mobile behaviors and geo-locations enable a new level of analysis and understanding

How long will it be before sampling methods allow us to easily match behavioral data with attitudinal data?