Archive: agile research

OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...

Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...

When 95% of new products fail, there are no excuses for guessing what your customers want. In times of financial turmoil, businesses and consumers are...

Author’s Note: I’ve always been interested in biases. A poster of The Cognitive Bias Codex hangs in one of our home offices; and, I’ve bookmarked and ...

Way back in the ancient days of the early 2000’s during the first wave of research technology growth several platforms emerged that combined quant met...

Four ways to approach agile research and the related implications.

Applying tenets of the ‘Slow Movement’ to our market research work.

Combining Design Thinking, Lean Startup, and Agile into one framework.

Learn about the Agile framework Scrum and how can it benefit MR.

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

What is Kanban and how can it benefit market researchers?

What is the Agile methodology? How can it benefit your organization?

High-growth market research tech startup learned important practices.

IBM’s always-on approach anticipates their customers’ evolving needs.

Agile is a key lever for growth.

Design Thinking, Lean Startup, and Agile are helpful ways of working.

Brand messaging that is relevant to their target audience.

Uncover deep consumer insights and move quickly into market research.

Is a two-speed market research strategy the key to unleashing our potential?

Are traditional views of insights outdated in today’s fast-paced business environment?

Like the idea of becoming more agile but don’t know where to start? These steps will get you started.

The holy grail of creative testing – faster cheaper and better – has become an even more pressing need in the era of COVID-19. The pressure for speed ...

Can you guess which 3 tech ‘trends’ “will be particularly important as many organizations look to realign costs and spending?”

Tech, agile, emotional measurement, and more.

How delineate has been able to thrive by offering clients what bigger firms can’t.

from DIY to AI and reaching the emotional customer. What you need to remember from IIEX North America.

Strengthening your agile approach with behavioral science.

Your cheat sheet to IIeX Europe 2020.

Addressing challenges in maintaining brand loyalty.

Insights on the application of agile research, automation, and more.

The full breadth of agile market research, and how to use it.

Learn the key requirements for implementing Agile Market Research.

AYTM helped their partner conduct iterative research with ease

Exploring five common misconceptions of agile market research that may be preventing full adoption.

As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.

CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.

Automation can play an important role in the delivery of cost-effective and fast information for marketing decision making.

Achieving sustainable growth and agile innovation in product innovation

Using data to identify triggers and maximize reach of highly-valued, targeted segments

The future of market research is shifting towards democratization of insights that are available in real time

See what market research techniques are expected to make news in 2018.

Kevin Lonnie shares his four tips towards successful customer co-creation.

It’s critical to have an accurate, up-to-the-minute view of how customers are making decisions and how they’re ‘scoring’ the business.

Innovation in sensory & consumer research can be a slow process as it still needs respondents on location to observe, feel, and taste.

Co-Creation requires the agile research process, as the infusion of customer creativity needs to be parceled on an iterative basis.

Agile research is a hot topic. Should it be? Ron Sellers offers a balanced perspective and sage advice as only he can.

What is Agile Research? Jeffrey Henning breaks it down, gives examples, and ties it into football superstitions all in one post.

How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?