advertising
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
5 min read
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
Paying Attention to Attention
5 min read
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
How to Improve Ad Attentiveness Measurement
4 min read
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...
Joel Rubinson
President at Rubinson Partners Inc
Caution: GenAI will Deliver Bad Creative Faster
4 min read
Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...
Ken Roberts
Chief Innovation Officer at Forethought
How to Increase World Cup Advertising Impact
3 min read
Effective advertising during the 2022 World Cup in Qatar.
Verónica Vazart
Creative Manager at Kantar
The Post-War Generation’s POV on Today
4 min read
Interviewing Brian Palmer of the Post-War Generation.
Jamin Brazil
Chairman & CEO at HubUX