Archive: advertising
LevelUP Your Research
How to Improve Ad Attentiveness Measurement
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...
Joel Rubinson
President at Rubinson Partners Inc
The Prompt
Caution: GenAI will Deliver Bad Creative Faster
Explore how GenAI is set to replace creative writing and revolutionize the industry. Dive into the power of AI and its impact on process, inputs, and ...
Ken Roberts
Chief Innovation Officer at Forethought
Insights Industry News
How to Increase World Cup Advertising Impact
Effective advertising during the 2022 World Cup in Qatar.
Verónica Vazart
Creative Manager at Kantar
Generational Insights
The Post-War Generation’s POV on Today
Interviewing Brian Palmer of the Post-War Generation.
Jamin Brazil
Chairman & CEO at HubUX