Categories
On the Scene at TDMR with Ben Smithee
Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.
The video below is of Ben Smithee of Spych Market Analytics on the scene at the 2011 IIR TDMRE Conference in Chicago. Ben speaks with attendees, speakers and sponsors about TDMRE and the growing presence of technology in the world of Marketing Research!
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Leonard Murphy
Human Insight in the Age of AI with Cristina de Balanzo of Accenture Song
Cristina de Balanzo explores AI, behavioral science, human judgment, ethics, and the future of insig...
Rob Key of Converseon: Making Unstructured Data AI-Ready
Converseon CEO Rob Key explores AI data quality, context engineering, unstructured data and the infr...
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Staying Relevant in the Age of AI with Aksel Bedikyan
Aksel Bedikyan explores AI, brand relevance, human insight, qualitative research, and the entreprene...
ARTICLES
Navigating the ‘Build vs Buy’ Decision in ResTech
6 min read
As AI simplifies product-building, MR teams must weigh build vs. buy carefully, balancing governance, reliability, and research expertise.
Jiten Madia
Founder & CEO at flowres.io
Right-Size Your Restech
5 min read
Restech can save time and money, but underuse leads to wasted value. Learn simple steps to maximize your tech investment and boost renewal success.
Z Johnson
Consultant at MRXplorer
Capitalize on Market Research's Tech-Forward Future
5 min read
Discover the latest innovations and technologies in the restech space amidst industry-wide slowdowns with our market research website.
John Bird
Executive Vice President at Infotools
The Evolution of B2C Consumer Segmentation in the Digital Age
6 min read
Consumer segmentation has evolved from traditional demographic methods to more advanced techniques in the digital age, driven by vast data availabilit...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
