Insights HomeAll TopicsExpert ChannelsWebinarsPodcast

Categories

Terence McCarron

Terence McCarron

CEO & Founder OpinionRoute

Terence McCarron is the CEO & Founder of OpinionRoute LLC, a Cleveland, OH-based Data Collection Services & Technology firm. Terence’s Market Research career spans 20+ years including leadership positions for leading firms Cint AB (STO: CINT), Kantar Health (now Cerner), and Greenfield Online (now ToLuna).

Want to publish with us?

Submit here

The Problem with Blaming the Survey for Poor Data Quality
Research Methodologies

The Problem with Blaming the Survey for Poor Data Quality

Respondent experience remains key to producing quality sample data.

November 9, 2021

Read article

Want to publish with us?

Submit here

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers

Sign Up for Updates

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

Your guide for all things market research, Insights, and analytics

For Suppliers

Marketing Services

Privacy policy

Cookie policy

Terms of use

Copyright © 2025 New York AMA Communication Services, Inc.
All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752