Categories
Shane Skillen
Chief Executive Officer at Hotspex
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Research Methodologies
Saying What’s Desirable and Doing What’s Favorable
The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.
Latest
Restaurant COVID-19 Recovery Playbook: New Research & Insights to Help Restaurants Get Through This
MRX based tips to help restaurants succeed and survive COVID-19.
Brand Strategy
Bud and the Importance of On-Brand Assets
Exploring the implications (and the reasoning) of a major beer brand changing its packaging.
Insights Business Growth
Zero-Based Budgeting And It’s Negative Impact On Brand Building
Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.
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