Susan Schwartz

Susan Schwartz

President & CEO NAXION

Susan is CEO of NAXION and long-time marketing practitioner whose career focus has been on the development and protection of robust brands. Susan holds MA and PhD degrees from UPenn’s Annenberg School of Communication. She writes frequently on industry topics and issues of broader interest. Her commentary on language and culture can be found at www.smartmouth.blog. 215.496.6850 [email protected]

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Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy

Taking a Brand Stand: A ‘Head’ and ‘Heart’ Approach to Cause Marketing Strategy

What Subaru, Amazon, and Bombas are getting right about value brand strategy.

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A New Manifesto for the Insights Industry
Research Methodologies

A New Manifesto for the Insights Industry

Susan Schwartz McDonald gives a thought-provoking and provocative take on where the insights industry needs change.

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