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Sharon Dexter
Project / IT Manager at Greenbook
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3 Best Practices For Digital Marketing In The Market Research Industry
5 min read
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
Latest from Sharon Dexter
Marketing Analytics for Data Rich Environments
7 min read
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.
What could $20,000 do for your company? Submit to the Insight Innovation Competition!
2 min read
Submissions and voting are now open for the newest round of the Insight Innovation Competition.
Text Analytics: A Primer
5 min read
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Trump Ads Won the Election (and what marketers and advertisers can learn from it)
5 min read
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
100-day Growth Challenge: Can You Take It?
3 min read
Challenge yourself as business leaders and research professionals to do something differently over the next 100 days.
Guest Post: An IIeX Newbie Falls In Love
5 min read
It’s fast, it’s hard selling, it’s a bit brash. But there was more. Exchange sessions that really opened up thought.
Checking Your Blind Spots: Take A Look At The “Aren’ts”
4 min read
It is important not to forget how much we can learn from those that aren’t currently purchasers and users, or the “Aren’ts”.
The Top Influencers In Market Research
3 min read
Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.
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