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Sharon Dexter
Project / IT Manager at Greenbook
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3 Best Practices For Digital Marketing In The Market Research Industry
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
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Marketing Analytics for Data Rich Environments
Professor Michael Wedel on the changing world of marketing analytics, and what market researchers most need to know about it.
What could $20,000 do for your company? Submit to the Insight Innovation Competition!
Submissions and voting are now open for the newest round of the Insight Innovation Competition.
Text Analytics: A Primer
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Trump Ads Won the Election (and what marketers and advertisers can learn from it)
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
100-day Growth Challenge: Can You Take It?
Challenge yourself as business leaders and research professionals to do something differently over the next 100 days.
Guest Post: An IIeX Newbie Falls In Love
It’s fast, it’s hard selling, it’s a bit brash. But there was more. Exchange sessions that really opened up thought.
Checking Your Blind Spots: Take A Look At The “Aren’ts”
It is important not to forget how much we can learn from those that aren’t currently purchasers and users, or the “Aren’ts”.
The Top Influencers In Market Research
Yes, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.
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