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Robert Passikoff,
Founder & President at Brand Keys Inc
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Why market research deserves a seat at the table
How do we get market research back around the decision-making table?
Latest
10 Critical Market Trends for 2016
A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.
Believability Is An Issue When Brands Use Social Media
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.
Super Bowl XLVIII Ad Engagement Review: Why Brands Must Engage, Not Just Entertain
The Super Bowl Engagement Survey predictively measures consumers’ emotional and rational reactions to brands.
What’s Going To Happen To Your Brand?
There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.
14 Brand Trends for 2014
These 14 new trends provide brands and marketers with an opportunity to break habits and embrace new methods and profitable opportunities.
For 21st Century Brands, “Iconic” Means More Than Recognizable
Being “iconic”, often a synonym for “recognizable”, doesn’t quite work as well for brands as it did in years past.
Consumer Values As Leading Indicators
History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road.
What Do Consumers Want? A Phone With A Camera, Or A Camera With A Phone?
If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.
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