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Rick Kelly
Chief Strategy Officer Fuel Cycle
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Those Most Confident Are Not Hiding from Change
2 min read
AI will compress research workflows, but like Jevons’ paradox, efficiency may expand research activity everywhere—not reduce the need for insights.
Latest from Rick Kelly
The Expanding Constellation of Insights Collaborators
2 min read
Insights no longer flow top-down. GRIT data shows a connected, data-literate ecosystem where analytics, marketing, and research collaborate to learn.
For Researchers, Artificial Intelligence is Inevitable
2 min read
AI is reshaping market research. Learn why AI-native platforms are transforming workflows, cutting costs, and redefining the role of the researcher.
The Rapidly Expanding Universe of Insights
2 min read
Market research shifts as insights engage over 4 functions, expanding beyond traditional teams to foster active collaboration and influence across ind...
Career Success in the AI Era
2 min read
Navigate the AI era by upskilling amid automation, learn how autonomous AI systems create efficient workflows. Embrace continuous learning for career ...
Retool Research Processes to Maintain Organizational Influence
3 min read
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.
To Succeed in the Future, Invest in Standardization Now
3 min read
To succeed during challenging times, businesses need more research. To enable this, significant investments in technology and adoption of new insights...
The Time for Agile Employee Insights
3 min read
The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made de...
GRIT Insights Practice Deep Dive: Buzzwords
3 min read
Decoding the hype around buzzwords.
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