Reg Baker

Reg Baker is president and chief operating officer of Market Strategies International. He is a 30-year veteran of the research industry having worked in its commercial and academic sectors. Throughout his career, Reg has held a number of managerial positions overseeing a broad range of functions including systems development, information technology, advanced analytics, sampling, data processing and survey operations. He has a longstanding interest in the evolution of survey research methods in response to changing technologies, spanning such key innovations at CATI, CAPI, Web surveys and online panels. He is widely viewed as an expert in survey technologies, presenting frequently at industry conferences and authoring numerous papers and articles. His blog, the survey geek , has an international following. Reg is active in a number of national and international industry and professional associations. He has served on a number of CASRO committees and is a member of the Advisory Board of the CASRO Institute on Research Quality. He is a longtime member of AAPOR, where he chairs its Standards Committee and sits on its Executive Council. In addition, he has served on a number of ESOMAR task forces charged with development of guidelines for research. Prior to joining Market Strategies in 1995, Reg was VP of Research Operations Services at NORC at the University of Chicago. He earned a doctorate in history from the University of Pittsburgh and is a graduate of LeMoyne College.