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Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...
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We are looking at the new, data & software fueled marketing world order and research doesn’t have a clear role in it.
Is MarTech improving the CMO’s performance? If so, what is the nature of the improvement: tactical or strategic?
Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.
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