Paul Richard

Paul Richard McCullough, President of MACRO Consulting, Inc., provides full-service research and applied statistical consulting to clients in a variety of industries. Mr. McCullough's areas of expertise include applied quantitative methods in new products research, pricing strategy, market segmentation, marketing mix models and brand positioning. He has been published more than 20 times in numerous magazines and journals. He frequently presents papers on topics in advanced statistical methods at leading conferences throughout North America. Over the years, he has taught numerous seminars, workshops and tutorials for various clients, universities and conferences. Until recently, he wrote a regular column covering a wide range of research issues for Marketing Research Magazine. Prior to founding MACRO, Mr. McCullough was the senior vice president for a leading international strategic consulting and design research firm. He also worked for many years on the client side for companies such as Levi Strauss & Company and Pacific Gas and Electric Company. Mr. McCullough holds an M.B.A. in management from Pepperdine University and a B.S. in mathematics from the University of California at Davis. He may be reached at Richard@macroinc.com.